Ylse is an innovative English school for children which follows methods applied in the United Kingdom for the teaching of the language. They proposed us the development of their logo and communication strategy. Being aimed at an infant audience, the logo represents a fox, symbol of wit. Through the corporate image we convey the essence of the school pedagogy, avoiding in their classrooms the overcrowding and the separate desks, so that the students can easily participate, enjoy and learn. All these values are linked to Ylse – Young Learners School of English, connecting with the little ones in the inclusive adventure of learning a new language and a different culture.